Mr. Gardner Speaks On Driver Retention | Great Lake Truck Expo
September 10, 2013
Preventing turnover of drivers is a hot topic again. Then again, it’s been plaguing the industry for decades. Logic dictates that a driver saved is one less that needs to be hired. AvatarFleet CEO Mark G. Gardner cites 192 reasons for driver turnover in his White Paper, Become A Great Trucking Company. Using the analogy of weights on a balance scale, he points out that imagined or real negatives can overwhelm positives for a carrier and that will lead to turnover. “Every driver you employ joined you because, at the time of hire, the positives seemed to outweigh the negatives,” he explains.