If you’re a trucking company in America, you’re likely suffering from the driver problem. Driver turnover/churn is almost 90%. Worse yet, the trucking industry has about 80,000 fewer drivers than it did a year ago. If you don’t change, you’re doomed to fail.
If your hiring pool is shrinking, fish in more ponds by hiring recent CDL graduates.
Historically, insurance companies have handcuffed your ability to hire anyone with less than two years of experience. You probably weren’t interested in messing with rookies anyways because of the time and effort required to turn them into pros. While that’s true, two years of experience working at the driver mills usually creates bad habits. As the driver pool continues to get older and retire, the time is coming when you’re going to need to create your own pipeline of drivers.
A CDL school in Boston recently boasted a 90% job placement rate for graduates. This is true across the country because other transportation companies have invested in Finishing School programs to turn these rookies into pros.
There are several reasons why hiring recent grads is a good plan:
Regardless of who you're recruiting, always:
1. Lead with your Purple Cow
2. Follow our formula for ads that convert
However, we’ve learned over the years that recent CDL graduates are looking for a few common benefits:
A CDL Finishing School is a training program that prepares recent CDL graduates for professional driving. Effective finishing schools have a combination of closed-course training, behind-the-wheel training, self-directed online learning, and veteran mentor drivers on how to succeed in your career. Put these details in the one-pagers you bring to schools. The more robust your program is, the better. Ask students to compare your Finishing School program to others.
If you don’t want to make your own, we’ve developed a plug-and-play CDL Finishing School. It’s guaranteed to reduce turnover and accidents while helping your new hires generate revenue for you ASAP. And, your insurance company will approve it.
There are big challenges looming over the trucking industry. You’ll need to contend with turnover, an aging workforce, and rising wages. If you don’t change, you’ll fail.
There’s no silver bullet to solving the driver problem. You need to take a multi-pronged approach to revamp your recruiting strategies, training programs, and driver retention. But hiring CDL graduates is a good place to start.
The newbies will be hungry for work. You need to position yourself as an employer of choice via effective recruiting strategies. Then, your competition will be left wondering where all the good drivers have gone.
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