The latest news is that not only is the driver shortage not getting any better (hint: it’s getting worse) but the technician shortage won’t get better for years, either. We’re talking about the technicians who fix your trucks and keep your drivers rolling and happy.
Here’s the big picture:
The American Trucking Associations have done a good job of defining the problem but no one has come up with a solution. So, what can you do? Simply put, you have to rely on yourself, your resources, and your people.
Maybe you just need to invest in some new ideas. What you don’t know can hurt you. Why not tap into the brainpower of transportation professionals who spend every minute of every day working on this problem? They might help you uncover a few new opportunities. The, you can decide what might work and what looks like a risky gamble.
But even with good help and advice, the buck stops with you. Do you have the will, the resilience and the energy to break out of the pack? To be different? To take some bold moves? It’s easy to throw up your arms and claim “that’s just the way things are in this business.” Or, you can choose to be different, to stand out, to offer a different, better value proposition to your employees. A-Players cost a lot more than your average duds, but they’re worth every dime. They help you win. It’s time to begin investing more in your employees.
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