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Avatar Fleet InfographicV2

About AvatarFleet

AvatarFleet is only platform of integrated tools and service to get you to achieve 100% DQ compliance and reduce your all-in cost per hire by 50%.

Why We Exist

AvatarFleet exists to help honest, hard-working transportation companies elevate their recruiting, compliance, and safety from good to great.

How We Solve Our Customers' Problems:

We are the only platform offering integrated tools and services to achieve 100% DQ compliance and reduce your all-in cost per hire by 50%.

What We Do:

AvatarFleet's products and services include:

Driver Recruiting:

  • A-Suite Recruit: A driver recruiting software designed to convert leads, manage candidates, collect onboarding forms and automate repetitive recruiting tasks.
  • Driver Marketing Services: Managed services to help you stand out as an employer of choice with unique marketing pitches and then selecting & managing the most cost effective sources.
    • Purple Cow Creative: Our flagship 5-week project that bolsters your driver marketing efforts, making your recruitment ads stand out.
    • Posting Services: Management of paid job postings on your behalf.
    • Campaign Management: A fractional team of professional marketers to plan and manage your driver marketing campaigns.

Driver Compliance:

  • A-Suite Comply: A driver compliance software that automates building and maintaining electronic driver qualification, personnel, training, medical records, and more.
  • DQ File Managed Services: Managed services to ensure you achieve 100% compliance with the AvatarFleet A-Suite platform.
    • Comply Plus: Joint management of driver qualification files, blending expert oversight with dedicated specialists for FMCSR 391 audits and personalized guidance on improving your driver file accuracy and compliance.
    • Comply Max: Strategic outsourcing, FMCSR 391 compliance audits, expert corrective guidance, proactive driver engagement, and remote audit support, ensuring you meet FMCSA requirements seamlessly.
    • Managed Onboarding: On-site scanning and digitization, secure document organization and upload, and thorough FMCSR 391 compliance audits for complete confidence in your driver file accuracy and compliance.
    • Mock Audits: Practice DOT audits, ensure FMCSR 391 compliance through expert-driven file checks, identify compliance risks early, and receive personalized guidance and a detailed report for corrective action.

Driver Training:

A modern, comprehensive training program designed for newly hired or experienced professional drivers, with three tiers:

  • Online Training: Self-directed e-learning courses.
  • LLLC Instructor & Driver Certification: A Train-the-Trainer certification process for professional drivers.
  • CDL Finishing School: A structured curriculum and tracking designed to transform recent CDL graduates into professional truck drivers.


AvatarFleet was started by CEO, Mark G. Gardner. Gardner dedicated his life to making the world a safer place after being forced, by a hit-and-run driver, head-on into the path of a 26,000 pound Peterbilt tri-axle dump truck on April 4th at 4:04pm – he hates the number four.

Gardner started in the trucking industry in 1974 as a dock supervisor in Cleveland. He quickly worked his way to become the Vice President of Safety and Risk for Ryder P*I*E. After deregulation, he joined Progressive Casualty Insurance Company and in a three year time frame was the Director, National Accounts, Director, Research & Development, Director, Safety Services and Director, Public Safety Services. During this time he created the National Share To Road With Trucks Campaign, which endures to this day. He designed dozens of integrated risk mitigation tools and helped implement them at more than 200 truck, bus and limo companies. For the past 25 years, Gardner has been a serial entrepreneur starting five companies dedicated to safety. AvatarFleet is his latest spin off and favorite child. We started January 1, 2015, on a mission to keep your trucks full of safe drivers.