In January 2008, Deborah Lockridge, published an article in Heavy Duty Trucking listing the top ten reasons drivers quit one company only to go to another.
Here were the results:
Eight years later and little has changed. However, we argue that these are symptoms, not reasons. We combined specific case-by-case data from thousands of exit interviews and found that the root cause for turnover is almost always the same. Companies lose drivers when they don’t make their drivers their top priority.
Of course, drivers bear some of the responsibility, but never forget that perception is reality. If your driver turnover is north of 50 percent, it’s mostly on you as the employer. But you can always improve in this regard.
The top ten reasons can be tied back to your competency as a business and the quality of your front line leaders. For each reason, ask yourself the following questions:
As you can see, you have some low-cost opportunities to eliminate some of the reasons drivers leave.
Here’s one more:
Form a drivers’ council and give its representative an active voice at your executive table. Give them a say in the lanes you go after, dispatching procedures, equipment and maintenance procedures, career opportunities and company communications. If you don’t seek their input in these decisions, you’ll only hear their opinions as they walk out the door.
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