Recruiting

The Core 4 Metrics Safety Directors Should Be Looking At Each Week

You know the old saying: “You can’t manage what you don’t measure?”

3 Things Safety Directors Should Know About AvatarFleet

As a Safety Director, you spend a lot of your day as the Chief Firefighter. You have to grow the fleet, reduce accidents and remain DOT compliant, amo...

Simplifying Compliance with New York's Article 19-A

For the passenger motor carriers who run in the state of New York, Article 19-A is a pain to manage. There is a lot of redundancy to the FMCSA Driver ...

How JMS Transport Redefined Its Recruiting & Compliance Department with AvatarFleet's Software and Services

JMS Transportation's partnership with AvatarFleet has boosted recruiting, compliance, and operational efficiency. JMS overcame the small business hurd...

Unlocking Efficiency: How to Find the Perfect Candidates Every Time

Do you find yourself saying “I don’t need more candidates, I need more of the right candidates”? We encounter many driver recruiters feeling frustrate...

How Much Does Driver Recruiting Software Cost?

Summary: The cost of driver recruiting software can range between $129-$6,000 per month, or $1,548-$72,000 annually, based on your fleet size. This do...

Spend Less Money on Job Boards with AvatarFleet's Driver Influencer Program

Would you rather give your recruiting money to Job Boards or your drivers?

Introducing AvatarFleet's New Candidate Landing Page

You want the best drivers lining up to work for you. And, you want to spend less time sorting through leads so you can build your fleet of all-stars.

The Time Has Come For Topgrading in Trucking

The gift a freight recession gives you is the opportunity to be pickier with drivers.

How Much Does It Cost To Hire A Truck Driver?

It depends on who you ask, but most folks throughout the industry say it costs $5,000 to hire one professional driver. Other clients say it’s north of...

How to Recruit Recent CDL Graduates

If you’re a trucking company in America, you’re likely suffering from the driver problem. Driver turnover/churn is almost 90%. Worse yet, the trucking...

Recruiting Truck Drivers Using Social Media

Are you struggling to fill empty seats with the right drivers? Like you, we used to wonder where all the good drivers are hiding. Your driver problem ...

Trends in the Driver Market for 2023

We’re over a month into 2023, so it’s time to take the pulse of the trucking industry. Unfortunately, it appears that the industry’s crystal ball is f...

How To Create Compelling Driver Recruiting Ads

Editors Note: We're giving away our driver recruiting secrets! Check out our free video series to double your hires without spending more on ads: [Vid...

The Best Places to Advertise & Find Truck Drivers

When people find out about the success we've had recruiting drivers, they always ask “where are the best places to advertise for truck drivers?” Unfor...

Truck Driver Recruiting & Retention Strategies for 2023

The truck driver shortage isn’t getting any easier to solve. With experienced drivers retiring and fewer young people entering the profession, truckin...

What Truck Drivers Want

The trucking industry is facing an existential crisis. Companies have freight collecting dust. They have empty seats they can’t fill. And they have ju...

The First Step To Driver Retention: How You Recruit Drivers

If you’ve read our articles before, you’ve heard this one many times: there’s no silver bullet to solving your driver problem. You struggle to find, r...

Transitioning From PDF Applications to Digital Files: A How-To Guide

Excel spreadsheets, downloadable PDFs, and website form captures aren’t the industry standard anymore. These processes are cumbersome, take a lot of e...

Hiring Drivers With No Experience: What Should You Do?

Here’s one of the most popular search terms from motor carriers: how to hire drivers.

Recruiting and Marketing Tips for CDL Drivers with Ron Yazzetti from Work4

In July 2022, AvatarFleet president Scott Rea discussed recruiting and marketing to truck drivers with Ron Yazzetti from Work4.

How a Smooth Candidate Journey Can Help You Hire Drivers Faster

You’re spending loads of money to find, attract, select, and hire drivers. That makes it all the more painful when they disappear on you and go with a...

How to Use Landing Pages to Hire More Drivers

What are your driver recruitment goals? Whatever they are, they’re tied directly to your success as a business. However, the more important question i...

Creating a Career Path for CDL Truck Drivers

Do you have enough quality drivers in your fleet? That’s a rhetorical question because we know the answer is no. What if you could reduce accidents, l...

How to Convert Drivers Using Targeted Landing Pages

Are you struggling to keep up with the recruiting demands of your company? Are you watching your advertising budget skyrocket? Would you love to upgra...

Why Qualified Drivers Aren't Replying to Your Ads

Are you fishing with a net or a spear?

High Driver Turnover Highlighted in HireRight's 2021 Benchmark Report

Looking for industry news on essential recruiting and retention trends? Look no further. HireRight® released its Global Benchmark report this summer c...

What Google's Change in Privacy Policy Means for Driver Recruiters

Digital advertising is an integral part of your driver recruitment strategy. Any changes in online privacy laws can affect your ability to reach and t...

Are You Posting a Job or an Opportunity for a Career?

If you want to hire more qualified drivers, your job postings need to stand-out from your competition.

Why Your Driver's Voice is Critical to Recruiting & Retention

You have a powerful driver recruiting and retention resource sitting at your fingertips: your current drivers.

Voice of the Driver: What We Learned from the 2020 OTA Driver of the Year Nominees

Where Should We Post Our Driver Jobs?

Just like the rest of the industry, you have empty seats and you need to fill them yesterday. Where do you start?

Why Digital DQ Files Are Better Than Paper

If you’re not tech savvy, the transition from paper driver qualification files to electronic storage can feel like a giant leap to make. There’s comfo...

Creating A Culture Millennials Want To Join In Trucking

Professional driving, especially trucking, has always been an older folks’ game. Figures constantly come out with worrying trends about the increasing...

Do Your Driver Recruiting Ads Pass The Google Test?

What to Look For In Your Fleet Management Software

Time is precious and in short supply for both you and your drivers, so you need to save it where you can. On top of that, you don’t need the added fin...

Why Time to Respond Is so Critical in Driver Lead Generation

Recruiting Drivers on Social Media with Jeremiah Guappone

Advice From Ohio's Top Drivers at the 2019 OTA Driver of the Year Awards

A-Suite Ad Has Arrived

Is your cost-per-hire skyrocketing while the quality of your driver candidates plummets? If so, we have a solution for you: A-Suite Ad, the newest mod...

Webinar Recap: How To Manage Recruiting, Compliance, and Training in the COVID-19 World

On June 9th, AvatarFleet President Scott Rea was featured on a webinar hosted by the Ohio Trucking Association on the topic How To Manage Recruiting, ...

How to Manage Recruiting, Compliance, and Training in the COVID-19 World

Digital Playbook For Trucking Schools And Carriers, Part III

In February of 2020, Avatar Fleet president Scott Rea presented at the 5th annual Truck Training Schools Association of Ontario (TTSAO) Conference. Re...

Digital Playbook | Trucking Schools & Carriers, Part I

AvatarFleet President Scott Rea recently presented at the Truck Training Schools Association of Ontario (TTSAO) 5th Annual Conference. The conference ...

6 Resources To Follow to Better Yourself as a Driver Recruiter

Keeping pace with the ever-changing landscape of recruiting can be a daunting task for any transportation specialist. As new technology emerges and dr...

How to Project a Forecast for your Driver Recruiting Funnel

Driver recruiting is a non-stop process that requires time and resources to find the right people. It makes the most sense, then, to try and do it eff...

Recruiting and Retention Tips From The Best

Chad Hendricks hosted "the Dr. Phil of Trucking" on his “Recruit and Retain” podcast, who had five great points worth sharing with our readers. Charle...

Solving The Driver Problem With Recruiting & Retaining Part 2

In December of 2019, AvatarFleet President Scott Rea joined podcast host Chad Hendricks on an episode of Recruit & Retain: Trucking Edition. The e...

Recruit & Retain: New Ideas To Solve Your Driver Problem

High driver turnover often snowballs for trucking companies. You suffer from high turnover and need more drivers. However, you have a hard time findin...

Top 5 Driver Recruiting Trends You Should Follow in 2020

2020 is right around the corner. The driver recruiting game is getting more sophisticated and you need tools to keep up. To start January with a bang ...

AvatarFleet President Scott Featured in FreightWaves Video

Why Your Downloadable PDF Application Isn't Cutting It

We hope you don’t take offense to the article title. We aren’t here to rag on you. In fact, just the opposite, we’d like to congratulate you on a soli...

Why Downloading PDFs Is No Good

Last year, 90 percent of CDL holders applied for a job using a mobile device. The future is here! Unfortunately, this means that these applicants are ...

Rethinking Your Recruiting Budget

Now more than ever, you need an efficient way to recruit more drivers. If your turnover rate is near the national average, still well over 70% for car...

Why Rehires Are Your Best Lead Source

This blog post was updated on March 26, 2021.

How to Plan and Execute Your Driver Recruiting Process

Recruiting professional drivers is no easy job. A recruiter often has to do the job of four or five people, spending their day contacting drivers by p...

Why You Should Use Social Media to Recruit Drivers

The driver problem requires some new thinking. If you’ve been following along with us for some time, we’ve shared numerous strategies that can help yo...

3 Reasons Why You Need an ATS to Recruit Professional Drivers

How to Optimize New Driver Orientation

This blog post was updated on January 21, 2021. How frustrating is it when you have orientation no-shows? You’ve spent time, money, and resources work...

Scott Woodrome Brings Home a TDC Threepeat

Scott Woodrome of FedEx freight continued his dominant run at the Ohio Trucking Association Truck Driving Championships, winning the Grand Champion ea...

Build Your Recruiting Funnel By Understanding These Key Terms

Recruiting is an everyday job. It can be a lot to track, email, and call drivers day to day. So it might be helpful to be able to step back and look a...

How Efficient is Your Lead-to-Hire Process?

Hire More Drivers with a Faster Onboarding Process One of your biggest challenges in hiring quality drivers is that your competitors are vying for the...

Recap of TransRep National Recruiting & Retention Symposium

On April 27, 2019, TransRep hosted the first annual National Recruiting and Retention Symposium in Mississauga, Ontario, featuring various industry an...

Use Texting to Hire More Drivers and Achieve DOT Compliance

In 2006, we lived in a world without smartphones. In 2017, it was found that American’s check their phones an average of 80 times a day. The average A...

3 Ways To Improve the Driver Candidate Experience

Improving the candidate experience for potential drivers is an important on-boarding aspect that often gets overlooked. Use these tips to enhance the ...

Could Technology Bring In More Truck Drivers?

How To Target the Right Drivers

If you’re like most transportation companies in North America, you have more customer demand than you have a supply of drivers. Simply put: you turn d...

Creating a Driver Career Path & Improving On-Boarding Process

Our conversation continues with Kim Richardson of KRTS to talk about the importance of creating career paths for your drivers and the role orientation...

How To Create Millenial Truck Drivers

Millennials became the largest generation in the workforce in 2016. Even so, most trucking companies fail to effectively recruit and retain millennial...

For The Love of Drivers: Establishing the Voice of the Driver

We recently sat down with our friend Kim Richardson of KRTS to talk about some of trucking's hottest topics. We came away with a few recruiting and re...

One Solution to the Driver Problem: CDL Finishing School

The New York Times published an article this past summer on the changing demographics of American truck drivers. Fleets no longer consist only of midd...

How To Be A Successful Driver Recruiter

Being a driver recruiter is no walk in the park. You hustle and dedicate yourself every day to hiring the best of the best. Even so, the big boss remi...

How to Choose Driver Recruiting Software

The Wage War Is On In Professional Driving

How to Combat the Wage War in Professional Driving Trucking companies are desperate for more drivers and are pulling out all the stops to find them. A...

6 Ways to Measure Driver Recruiting Success

How to Quickly Grow Your Semi Truck Driver Pool | AvatarFleet

On November 8th, I sat in on a driver recruitment panel at the second annual Ohio Trucking Association Technology Conference. The focus of the panel w...

ATRI Survey Explores How to Solve the Driver Problem

Positive Employer Branding Grows Your Fleet

We’re continuing our recap of the important takeaways on recruiting drivers from the second annual Technology Conference presented by the Ohio Truckin...

What's the Best Way to Recruit Truck Drivers?

Recruitment & Branding in Trucking | OTA's Tech Conference

On November 8th, the Ohio Trucking Association held its second annual Technology Conference. The conference covered topics focused on how to use techn...

How to Find Good Truck Drivers

Everyone asks us for the silver bullet when it comes to hiring good truck drivers. Where's the best place to advertise? Should I go with Craigslist or...

5 Ways to Attract (and Keep) Good Millennial Drivers

Recruiting Ideas to Hire More Drivers

Are you feeling the pain of driver shortage? Trick question - there is no driver shortage. You’re feeling the pain of the driver problem, which is a m...

3 Lessons on Solving the Driver Problem | OTA Conference

Participating in The Driver Shortage: It’s Your Choice

The American Trucking Association and many other trucking organizations continue to pump out reports that we’re currently short 63,000 drivers, and fo...

Why You Need Driver Finishing School

Creating a Career Path for Drivers: Why It's Important

The Driver Problem Requires New Thinking

Invest In A Driver-Centric Brand

Three Lessons from the Titans in the Trucking Industry

Recruit More Drivers With a Better Screening Process

This blog post was updated on March 31, 2021.

Three Driver Recruiting Metrics You Should Be Tracking

Steps To Develop Your Driver Brand Statement

The Driver Shortage Is For Your Competition Take the term Driver Shortage out of your vocabulary. It’s an excuse not to grow your fleet. There is a Dr...

You Don’t Have to Have a Driver Shortage

American Trucking Associations has, once again, updated its numbers and they confirm what we read and hear about nearly every day; the driver shortage...

Millennial Drivers: A How-To Guide

You’ve read everywhere about how the trucking industry needs younger drivers. Luring them into professional driving still proves to be a challenge. Th...

Recruit More Drivers with Your Purple Cow

The days of simply posting a job online and landing qualified applicants are long gone. Today, you have to “pay-to-play.” But tomorrow, you’ll have to...

An Efficient Hiring Process Removes Driver Problem

Driver Market: Tight Getting Tighter

With the holidays fast approaching, many companies have found themselves once again scrambling for extra help as shipping increases with the season. A...

Live From OTA Part 4: Implementing Driver Finishing School

Great Driver Marketing - Examples from the Real World | OTA

Live From OTA Part 2: The Millennial Problem

3 Safest Truck Drivers on the Biggest Subjects in Trucking

How To Do A Successful Driver Rehire Campaign

Get Ready For Truck Driver Appreciation Week

CCJ Survey Proves That Driver Shortage Doesn't Exist

The good people at Commercial Carrier Journal (CCJ) released their latest “market pulse” survey at the beginning of the month to take the temperature ...

Verified First & AvatarFleet Join Forces To Better Trucking

Verified First and AvatarFleet have partnered to streamline the hiring process through integration of background screening tools with AvatarFleet’s A-...

Recruit Truck Drivers for Retention

A trucking company always wants to keep the truck drivers they recruit. That’s pretty obvious; you always want to retain everyone you hire. Unfortunat...

Recruit Drivers By Asking The Right Questions

Recruiting is a daily challenge in trucking. It takes a lot of effort and vigilance to fill your driver needs, especially when you have to deal with d...

Recruit Young Drivers By Meeting Them At Their Level

You will try almost anything to find truck drivers. If you had a guaranteed strategy on how to find truck drivers that always worked, you wouldn’t nee...

Your Applications Could Be Costing You Hires

This blog post has been updated on January 27, 2021.

Celebrating Those Who Sacrifice

At AvatarFleet, we love safe drivers. The Ohio Trucking Association’s (OTA) Truck Driving Championships and Technician Competition in Sandusky are tou...

Help Your Managers Solve Driver Conflict 

An inevitable part of trucking is conflict. Conflict can come from almost anywhere and is never pleasant. Sometimes conflict can even lead to driver t...

What Your Drivers Need To Know From Other Drivers 

We told you in last week’s post that it’s critical to have your experienced drivers explain to your new ones the way things are at your company. We’re...

Recruit and Retain Drivers Better by Going to WFBCON!

By now you’ve probably come to realize that the best way to find recruiting strategies that work for you is to try different things. One of the best p...

Retain More Drivers with Clear Expectations

The New York Times published a recent piece on the life of a long-haul trucker. The article not only calls attention to some of the issues that driver...

The Top Three Qualities of Ohio’s Best Truck Drivers 

The Ohio Trucking Association celebrated the top 12 professional truck drivers in the state and announced Mark Spencer, YRC Freight, as the 2016 Drive...

Why Your Driver Recruiting Needs To Be Mobile and Social  

There are truck drivers looking for jobs and no one is reaching them. But you can. The world has gone mobile and lives on social media. Hey trucking: ...

Truck Driver Compliance In Real English

You know what truck driver compliance is. You and your safety team have a painfully instilled working knowledge of the DOT and their guidelines and re...

You Need Millennial Truck Drivers 

In your search to find truck drivers for your fleet, there are a ton of strategies you can employ for recruiting and retaining drivers. But in spite o...

What Is Driver Turnover? And How to Avoid It | AvatarFleet

Our recent webinar with the Ohio Trucking Association discussing driver retention has had a lot of people asking us just what is driver turnover and w...

The Top Ten Reasons Why Drivers Quit and How To Fix It 

The Ohio Trucking Association recently asked us to present our research findings on the Top Ten Reasons Drivers Quit and How to Fix It. Our blog forma...

Find Truckers Looking for Work, By Serving Current Drivers 

The Over-The-Road trucking industry is waking up and not accepting 100% driver turnover as a cost of doing business. Everyone searches for available t...

Improve Truck Driver Recruiting & Retention | AvatarFleet

Truck Driver Retention Strategies   

Andy started in operations his family’s trucking business right out of school, but he was quickly promoted to Director of Recruiting and Retention. Hi...

The Answer to the Driver Problem (Shortage) 

Is it Otto, or Auto?

Recruit and Retain Younger Drivers Without Spending More Money

The average age of your driver population is going through the roof and you desperately need a game plan to bring the next generation into your trucki...

Benefits for Truck Drivers: The Secret Weapon for Retention

Driving trucks is more than a job. It's a lifestyle. And it's a lifestyle that's not for everyone. Drivers frequently work in the middle of the night....

How To Create a Driver Brand: Build a Driver Centric Culture 

If you constantly recruit, hire and then lose drivers, you need to work on your driver brand. Earlier this week, we answered the unanswered questions ...

How To Create a Driver Brand: Recruiting & Social Media 

If you experience constant driver turnover, you need to work on your driver brand. Earlier this week, we outlined How to Create a Driver Brand to summ...

Truck Driver Shortage: Fact or Myth?

You’ve seen the headlines since deregulation in 1980 about the truck driver shortage in America: it’s bad and getting worse.

How to Create a Driver Brand

When trucking companies hear about our success recruiting drivers, they always ask us for our secret sources. Advertising where your prospective drive...

Reduce New Hire Driver Turnover By Setting Expectations 

I was waiting for a flight at Dallas/Fort Worth Airport the other day, when I decided to take a pre-emptive strike at the restroom. The airport was bu...

Learn How To Develop A Long Term Driver Brand | AvatarFleet

How To Increase Driver Pay Without Paying More Cents Per Mile

This blog post was updated on May 26, 2021.

Simple Tips for a Great Start: Make Paperwork Suck Less

The Majority of Driver Turnover Happens in the First 90 Days Trucking companies know that the majority of their turnover occurs in the first 90 days o...

Quantify Your Driver Pay & Benefits

Pay is always a top concern for drivers yet trucking companies can’t precisely tell a driver how much he or she will make in a year. Drivers tend to t...

How To Reduce New Hire Driver Turnover

According to a Commercial Carriers Journal survey involving 423 fleet management subscribers, fleets are primarily focused on managing job expectation...

How Low Unemployment Affects Recruiting & Retaining Drivers 

Record Low Unemployment

Top 10 Reasons Truck Drivers Leave Companies | AvatarFleet

In January 2008, Deborah Lockridge, published an article in Heavy Duty Trucking listing the top ten reasons drivers quit one company only to go to ano...

Truck Driver Recruiting: Never Stop Learning About Your Competitors

Competition for truck drivers is a much bigger marketplace than your competition for hauling freight. Your competitors include any other transportatio...

Driver/Technician Shortages: Count Only on Yourself

The latest news is that not only is the driver shortage not getting any better (hint: it’s getting worse) but the technician shortage won’t get better...

How to Recruit More Women Drivers

As cited by the American Trucking Associations’ report, woman are an underutilized segment of potential drivers.

Driver Shortage: Is It the Number One Problem?

Driver shortage, turnover, churn, and the heavy hand of the government with programs like CSA and HOS were conspicuous topics at this year’s ATA Confe...

Don't Fall Victim to Zombie Recruiting

Strengthen Your Online Presence to Win Driver Recruiting

Actions that the government takes in the interest of trucking safety (CSA, HOS) seem (and often are) incomprehensible, counter-intuitive and, well, cr...