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Recruiting Retention

The Time Has Come For Topgrading in Trucking

Struggling to attract, hire, and retain quality drivers? You’re not alone.

How much does it cost to hire a truck driver?

How Much Does It Cost To Hire A Truck Driver?

It depends on who you ask, but most folks throughout the industry say it costs $5,000 to hire one professional driver. Other clients say it’s north of...


How to Recruit Recent CDL Graduates

If you’re a trucking company in America, you’re likely suffering from the driver problem. Driver turnover/churn is almost 90%. Worse yet, the trucking...


Recruiting Truck Drivers Using Social Media

Are you struggling to fill empty seats with the right drivers? Like you, we used to wonder where all the good drivers are hiding. Your driver problem ...

Compliance Recruiting

Trends in the Driver Market for 2023

We’re over a month into 2023, so it’s time to take the pulse of the trucking industry. Unfortunately, it appears that the industry’s crystal ball is f...

How to Advertise to Truck Drivers

How To Create Compelling Driver Recruiting Ads

Editors Note: We're giving away our driver recruiting secrets! Check out our free video series to double your hires without spending more on ads: [Vid...

Best Places to Advertise and Find Truck Drivers

The Best Places to Advertise & Find Truck Drivers

When people find out about the success we've had recruiting drivers, they always ask “where are the best places to advertise for truck drivers?” Unfor...

Recruiting Retention Solving The Driver Problem Podcast

Truck Driver Recruiting & Retention Strategies for 2023

The truck driver shortage isn’t getting any easier to solve. With experienced drivers retiring and fewer young people entering the profession, truckin...

Recruiting Retention

What Truck Drivers Want

The trucking industry is facing an existential crisis. Companies have freight collecting dust. They have empty seats they can’t fill. And they have ju...

Recruiting Retention

The First Step To Driver Retention: How You Recruit Drivers

If you’ve read our articles before, you’ve heard this one many times: there’s no silver bullet to solving your driver problem. You struggle to find, r...

Compliance Recruiting

Transitioning From PDF Applications to Digital Files: A How-To Guide

Excel spreadsheets, downloadable PDFs, and website form captures aren’t the industry standard anymore. These processes are cumbersome, take a lot of e...

Recruiting Safety

Hiring Drivers With No Experience: What Should You Do?

Here’s one of the most popular search terms from trucking companies: how to hire truck drivers.

Recruiting Solving The Driver Problem Podcast

Recruiting and Marketing Tips for CDL Drivers with Ron Yazzetti from Work4

In July 2022, AvatarFleet president Scott Rea discussed recruiting and marketing to truck drivers with Ron Yazzetti from Work4.


How a Smooth Candidate Journey Can Help You Hire Drivers Faster

You’re spending loads of money to find, attract, select, and hire drivers. That makes it all the more painful when they disappear on you and go with a...

How to Use Landing Pages to Hire More Drivers

How to Use Landing Pages to Hire More Drivers

What are your driver recruitment goals? Whatever they are, they’re tied directly to your success as a business. However, the more important question i...

Recruiting Retention

Creating a Career Path for CDL Truck Drivers

Do you have enough quality drivers in your fleet? That’s a rhetorical question because we know the answer is no. What if you could reduce accidents, l...


How to Convert Drivers Using Targeted Landing Pages

Are you struggling to keep up with the recruiting demands of your company? Are you watching your advertising budget skyrocket? Would you love to upgra...

Recruiting A-Suite Recruit

Why Qualified Drivers Aren't Replying to Your Ads

Are you fishing with a net or a spear?

Recruiting Retention

High Driver Turnover Highlighted in HireRight's 2021 Benchmark Report

Looking for industry news on essential recruiting and retention trends? Look no further. HireRight® released its Global Benchmark report this summer c...


What Google's Change in Privacy Policy Means for Driver Recruiters

Digital advertising is an integral part of your driver recruitment strategy. Any changes in online privacy laws can affect your ability to reach and t...


Are You Posting a Job or an Opportunity for a Career?

If you want to hire more qualified drivers, your job postings need to stand-out from your competition.

Recruiting Retention

Why Your Drivers Voice is Critical to Recruiting & Retention

You have a powerful driver recruiting and retention resource sitting at your fingertips: your current drivers.

Recruiting Retention

Voice of the Driver: What We Learned from the 2020 OTA Driver of the Year Nominees


Get More Drivers to Apply on Facebook With A-Suite Ad's Latest Update

It just got a whole lot easier to build a consistent recruiting machine filled with the right drivers!


Where Should We Post Our Driver Jobs?

Just like the rest of the industry, you have empty seats and you need to fill them yesterday. Where do you start?


Why Digital DQ Files Are Better Than Paper

If you’re not tech savvy, the transition from paper driver qualification files to electronic storage can feel like a giant leap to make. There’s comfo...


Creating A Culture Millennials Want To Join In Trucking

Professional driving, especially trucking, has always been an older folks’ game. Figures constantly come out with worrying trends about the increasing...


Do Your Driver Recruiting Ads Pass The Google Test?

Compliance Recruiting

What to Look For In Your Fleet Management Software

Time is precious and in short supply for both you and your drivers, so you need to save it where you can. On top of that, you don’t need the added fin...


Why Time to Respond Is so Critical in Driver Lead Generation

Are you ever satisfied with the number of qualified drivers behind your wheel? We can count on one hand the number of times we’ve heard “yes” to that ...


Recruiting Drivers on Social Media with Jeremiah Guappone

Recruiting Retention

Advice From Ohio's Top Drivers at the 2019 OTA Driver of the Year Awards


Why Facebook Boosts Are Ineffective For Recruiting Drivers

Facebook is the most widely-used social media platform. In fact, the race isn’t even close. Facebook is a billion users ahead of YouTube and Instagram...


A-Suite Ad Has Arrived

Is your cost-per-hire skyrocketing while the quality of your driver candidates plummets? If so, we have a solution for you: A-Suite Ad, the newest mod...

Compliance Recruiting Retention

Webinar Recap: How To Manage Recruiting, Compliance, and Training in the COVID-19 World

On June 9th, AvatarFleet President Scott Rea was featured on a webinar hosted by the Ohio Trucking Association on the topic How To Manage Recruiting, ...

Recruiting Retention

How to Manage Recruiting, Compliance, and Training in the COVID-19 World


Digital Playbook For Trucking Schools And Carriers, Part III

In February of 2020, Avatar Fleet president Scott Rea presented at the 5th annual Truck Training Schools Association of Ontario (TTSAO) Conference. Re...


Digital Playbook | Trucking Schools & Carriers, Part I

AvatarFleet President Scott Rea recently presented at the Truck Training Schools Association of Ontario (TTSAO) 5th Annual Conference. The conference ...


6 Resources To Follow to Better Yourself as a Driver Recruiter

Keeping pace with the ever-changing landscape of recruiting can be a daunting task for any transportation specialist. As new technology emerges and dr...


How to Project a Forecast for your Driver Recruiting Funnel

Driver recruiting is a non-stop process that requires time and resources to find the right people. It makes the most sense, then, to try and do it eff...

Recruiting Retention

Recruiting and Retention Tips From The Best

Chad Hendricks hosted "the Dr. Phil of Trucking" on his “Recruit and Retain” podcast, who had five great points worth sharing with our readers. Charle...

Recruiting Safety

Solving The Driver Problem With Recruiting & Retaining Part 2

In December of 2019, AvatarFleet President Scott Rea joined podcast host Chad Hendricks on an episode of Recruit & Retain: Trucking Edition. The e...

Recruiting Retention

Recruit & Retain: New Ideas To Solve Your Driver Problem

High driver turnover often snowballs for trucking companies. You suffer from high turnover and need more drivers. However, you have a hard time findin...


Top 5 Driver Recruiting Trends You Should Follow in 2020

2020 is right around the corner. The driver recruiting game is getting more sophisticated and you need tools to keep up. To start January with a bang ...

Compliance Recruiting Retention

AvatarFleet President Scott Featured in FreightWaves Video


Why Your Downloadable PDF Application Isn't Cutting It

We hope you don’t take offense to the article title. We aren’t here to rag on you. In fact, just the opposite, we’d like to congratulate you on a soli...


Why Downloading PDFs Is No Good

Last year, 90 percent of CDL holders applied for a job using a mobile device. The future is here! Unfortunately, this means that these applicants are ...


Rethinking Your Recruiting Budget

Now more than ever, you need an efficient way to recruit more drivers. If your turnover rate is near the national average, still well over 70% for car...

How To Do A Successful Driver Rehire Campaign
Recruiting Retention

Why Rehires Are Your Best Lead Source

This blog post was updated on March 26, 2021.


How to Plan and Execute Your Driver Recruiting Process

Recruiting professional drivers is no easy job. A recruiter often has to do the job of four or five people, spending their day contacting drivers by p...

Why You Should Use Social Media to Recruit Drivers

Why You Should Use Social Media to Recruit Drivers

The driver problem requires some new thinking. If you’ve been following along with us for some time, we’ve shared numerous strategies that can help yo...

How to Choose Driver Recruiting Software

3 Reasons Why You Need an ATS to Recruit Professional Drivers

Four Best Practices To Improve Onboarding

How to Optimize New Driver Orientation

This blog post was updated on January 21, 2021. How frustrating is it when you have orientation no-shows? You’ve spent time, money, and resources work...

7 Great Ideas for Truck Driver Appreciation Week

Scott Woodrome Brings Home a TDC Threepeat

Scott Woodrome of FedEx freight continued his dominant run at the Ohio Trucking Association Truck Driving Championships, winning the Grand Champion ea...

Build Your Recruiting Funnel By Understanding These Key Terms

Build Your Recruiting Funnel By Understanding These Key Terms

Recruiting is an everyday job. It can be a lot to track, email, and call drivers day to day. So it might be helpful to be able to step back and look a...

How Efficient is Your Lead to Hire Process

How Efficient is Your Lead-to-Hire Process?

  Hire More Drivers with a Faster Onboarding Process One of your biggest challenges in hiring quality drivers is that your competitors are vying for t...


Recap of TransRep National Recruiting & Retention Symposium

On April 27, 2019, TransRep hosted the first annual National Recruiting and Retention Symposium in Mississauga, Ontario, featuring various industry an...


Use Texting to Hire More Drivers and Achieve DOT Compliance

In 2006, we lived in a world without smartphones. In 2017, it was found that American’s check their phones an average of 80 times a day. The average A...


3 Ways To Improve the Driver Candidate Experience

Improving the candidate experience for potential drivers is an important on-boarding aspect that often gets overlooked. Use these tips to enhance the ...

20180914-Driver Shortage Your Choice

Could Technology Bring In More Truck Drivers?