This blog post was updated on May 26, 2021.
Are you having driver retention issues? We’ll take a wild guess and say that you are. It’s not just you, though. Nearly every trucking company in America has trouble retaining high-quality drivers. Why? There are many reasons, but here is one that comes up in many exit interviews: they don’t think that they’re paid enough.
The bad news is, if you ignore the problem, you’ll lose drivers. The good news is, increasing their pay rate isn’t your only solution.
You may think drivers are paid plenty at your company, but that doesn’t help your retention numbers if drivers perceive that they are underpaid. It’s important to remember that perception is reality. If a driver believes an issue to be true about you or your company, you have two options:
The choice is yours, but the nature of the relationship isn’t. The nature of the relationship is solely through the eyes of the driver.
So, let’s do a perception/reality thought-exercise regarding pay.
Remember, perception is reality. What do your drivers perceive? It’s not the rate of pay per mile; it’s the complexity and inconsistency that cause most of the problems. You can fix those root causes, without spending a dime. The choice is yours. The perception is theirs. Change their perception and retain your drivers.
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