Retention

The Triple-Threat Formula Proven to Reduce Driver Turnover By 40%

Managing your trucking company is complicated and stressful - no matter the size of your operation. You have to recruit new drivers, ensure your compl...

Make Every Week Driver Appreciation Week

When was the last time you showed your drivers how valuable they are to your company? Are you waiting for driver appreciation week?

Truck Driver Appreciation Week: Be Thoughtful and Practical

Truck Driver Appreciation Week is almost upon us, so if you aren’t yet prepared, it is time to figure out how to show your thanks to your drivers and ...

The Time Has Come For Topgrading in Trucking

The gift a freight recession gives you is the opportunity to be pickier with drivers.

Ideas to Improve Truck Driver Onboarding

The first week after you hire a new truck driver is make or break. It can be the difference between drivers sticking with you for years to come or lea...

Truck Driver Recruiting & Retention Strategies for 2025

The truck driver shortage isn’t getting any easier to solve. With experienced drivers retiring and fewer young people entering the profession, truckin...

What Truck Drivers Want

The trucking industry is facing an existential crisis. Companies have freight collecting dust. They have empty seats they can’t fill. And they have ju...

Top 5 Reasons Why Truck Drivers Quit Your Company

As a carrier, your business cannot exist without truck drivers. This seems obvious, yet the industry faces an existential crisis: clogged shipping doc...

The First Step To Driver Retention: How You Recruit Drivers

If you’ve read our articles before, you’ve heard this one many times: there’s no silver bullet to solving your driver problem. You struggle to find, r...

7 Great Ideas for Truck Driver Appreciation Week

Next week is National Truck Driver Appreciation Week, so hopefully, you’ve been thinking of ways to show your gratitude to the hardworking people who ...

Creating a Career Path for CDL Truck Drivers

Do you have enough quality drivers in your fleet? That’s a rhetorical question because we know the answer is no. What if you could reduce accidents, l...

High Driver Turnover Highlighted in HireRight's 2021 Benchmark Report

Looking for industry news on essential recruiting and retention trends? Look no further. HireRight® released its Global Benchmark report this summer c...

Why Your Driver's Voice is Critical to Recruiting & Retention

You have a powerful driver recruiting and retention resource sitting at your fingertips: your current drivers.

Voice of the Driver: What We Learned from the 2020 OTA Driver of the Year Nominees

7 Things Owner/Operators Should Know Before Buying Health Insurance

As an Owner/Operator, you are tasked with operating a business and driving professionally. That is two full time jobs and we know it’s just the beginn...

Advice From Ohio's Top Drivers at the 2019 OTA Driver of the Year Awards

Virtual Driver Orientation with DriverHub's Newest Integrations

Welcome to the new age of driver training, onboarding, and orientation.

Webinar Recap: How To Manage Recruiting, Compliance, and Training in the COVID-19 World

On June 9th, AvatarFleet President Scott Rea was featured on a webinar hosted by the Ohio Trucking Association on the topic How To Manage Recruiting, ...

How to Manage Recruiting, Compliance, and Training in the COVID-19 World

Driver Retention Re-Invention

Why Does Driver Retention Matter? Before COVID-19, unemployment rates were at record lows - drivers had the leverage in the supply and demand equation...

How COVID 19 is Affecting Truck Drivers And What You Can Do

During COVID-19, we’re all counting on drivers to keep the stores stocked with the essentials. Consumers rely on them, the economy relies on them, and...

Tax Credit for CDL Training Expenses

Finally, a tax break for the trucking industry! This is big. Unlike the old joke that begins with, “Hi I’m from the government and I’m here to help yo...

Recruiting and Retention Tips From The Best

Chad Hendricks hosted "the Dr. Phil of Trucking" on his “Recruit and Retain” podcast, who had five great points worth sharing with our readers. Charle...

Recruit & Retain: New Ideas To Solve Your Driver Problem

High driver turnover often snowballs for trucking companies. You suffer from high turnover and need more drivers. However, you have a hard time findin...

Better Dispatchers Lead to Better Retention

Your dispatchers could be causing you turnover. Of course, they don’t mean to, but we hear it from drivers time and time again. Drivers often quit bas...

CDL Finishing School Achieves Prestigious PTDI Certification

MACEDONIA, OH - AvatarFleet, LLC is excited to announce its strategic partnership with the Professional Truck Driver Institute (PTDI). AvatarFleet is ...

Driver Shortage Tops ATRI, It Should Not Be an Issue for You

AvatarFleet President Scott Featured in FreightWaves Video

Retention Re-Invention: Solve Your Drivers' Problems

The OTA Annual Conference took place in Cleveland, OH September 16th and 17th. Held by the Ohio Trucking Association and the Ohio Association of Mover...

Retention Re-Invention 2: Building a Driver-Centric Culture

On September 16th and 17th, leaders in the transportation industry will gather in Cleveland, OH for The OTA Annual Conference. Held by the Ohio Trucki...

Why Should You Care About Driver Retention? | AvatarFleet

Mark your calendars: The OTA Annual Conference, held by the Ohio Trucking Association and the Ohio Association of Movers, is taking place September 16...

Why Rehires Are Your Best Lead Source

This blog post was updated on March 26, 2021.

How to Improve Driver Retention with Mentorship Systems

Think back to the first job you ever had. Picture yourself walking through the door on your very first day. You may have been excited, but you were al...

How to Influence Your Drivers to Stay

One of our clients was telling us a story that we hear a version of all the time. This particular story was about a top performing driver named Nancy....

Retain More Drivers: Treat Them Like People

Do you know the top 5 reasons drivers quit a company? Some are obvious, like inadequate pay or not enough hometime. Others however, you might not expe...

Why Is Driver Turnover So High?

Follow the Data Last month, I read an interesting article in the NATMI monthly newsletter. It was written back in September 2018 by Stephen V. Burks a...

Creative Solutions to Driver Compensation Problems

If your driver retention numbers are as bad as the industry average, you can change that! It should be no surprise that pay is one of the most common ...

How to Hire Your Next All-Star Driver: Lessons From OTA

The Ohio Trucking Association (OTA) recently celebrated the 2019 Driver of the Year Award. Twelve professional truck drivers were recognized for their...

Truck Driver Shortage Argument R.I.P. | AvatarFleet

Well it’s finally happened. The federal Bureau of Labor Statistics just published a lengthy report suggesting that there is no evidence of a driver sh...

3 Easy Ways to Improve Driver Retention

Between advertising, recruiting, on-boarding, and training, it costs you thousands of dollars to hire just one driver. So it hurts all the more to see...

How To Create Millenial Truck Drivers

Millennials became the largest generation in the workforce in 2016. Even so, most trucking companies fail to effectively recruit and retain millennial...

One Solution to the Driver Problem: CDL Finishing School

The New York Times published an article this past summer on the changing demographics of American truck drivers. Fleets no longer consist only of midd...

Restaurants and Driver Retention

What if you ran your trucking company like a restaurant? What if you treated your drivers like customers? Sound like a strange comparison? Maybe, but ...

Truck Drivers Stop The Insanity! | AvatarFleet

I apologize if this title is politically incorrect. However, it comes from none other than Albert Einstein who defined insanity as “doing the same thi...

How to Quickly Grow Your Semi Truck Driver Pool | AvatarFleet

On November 8th, I sat in on a driver recruitment panel at the second annual Ohio Trucking Association Technology Conference. The focus of the panel w...

How Do I Retain My Best Truck Drivers?

Trucking is a relationship business. Drivers are people and their issues are your issues. Driver retention is all about establishing clear expectation...

3 Lessons on Solving the Driver Problem | OTA Conference

5 Ways to Show Your Drivers You Care

How to Choose a Driver Training Program: Typical Challenges

This article serves as Part 3 of 3 in a series on Choosing a Driver Training Program

Help Make Trucking A Good Job To Have

Driver First, Customers Second

Why You Need Driver Finishing School

Creating a Career Path for Drivers: Why It's Important

The Truck Driving Championships: A Great Driver Retention Tool

Invest In A Driver-Centric Brand

Three Lessons from the Titans in the Trucking Industry

Bad Bosses Cause Driver Turnover

Why Structured Interviews Reduce Driver Turnover

Improving Driver Retention starts with hiring the right drivers for the jobs you have to offer. You make a heavy investment in drivers before they wor...

Invest in Your Drivers to Reduce Turnover

Money can’t buy happiness or your driver’s loyalty. But you need to provide enough of a consistent salary, so they don’t have to worry about making th...

Four Best Practices To Improve Driver On-Boarding

When it comes to professional driving, the first 90 days are your critical period for retention. These first three months are pivotal for a driver dec...

Managing Organizational Change

Organizational change is usually conceived as logical, rational, orderly, and completed on a predictable time-frame. In reality, it is usually messy, ...

Use A Culture Contract to Improve Driver Retention

Driver retention depends heavily on company culture. In an article from Heavy Duty Trucking’s online magazine, Deborah Lockridge, Editor-in-Chief wrot...

What Truckers Think Will Help You Find More Drivers

You can’t understand a driver’s experience working for your company if you don’t ask them. You have drivers that come to work everyday and enjoy worki...

Live From OTA Part 4: Implementing Driver Finishing School

3 Safest Truck Drivers on the Biggest Subjects in Trucking

5 Reasons To Road Test New Drivers

It’s one of the most common things that happens when you hire a new driver. A driver used to drive for the company down the road. He or she decided th...

Increase Driver Retention by Reducing Stress

There are many ideas to try to cut turnover for truck drivers and keep retention at a high level. But one area driver retention efforts often overlook...

Refocus on Safety During High Accident Periods

How To Do A Successful Driver Rehire Campaign

Get Ready For Truck Driver Appreciation Week

CCJ Survey Proves That Driver Shortage Doesn't Exist

The good people at Commercial Carrier Journal (CCJ) released their latest “market pulse” survey at the beginning of the month to take the temperature ...

Recruit Truck Drivers for Retention

A trucking company always wants to keep the truck drivers they recruit. That’s pretty obvious; you always want to retain everyone you hire. Unfortunat...

Improve Driver Retention

You may have heard that driver retention numbers have improved slightly in the trucking industry in the past few years. ATA reported that turnover upt...

Retain More Drivers With Great Dispatchers

A major reason for driver turnover that comes up time and time again is that drivers leave based on the way they are dispatched or a lack of assistanc...

Confident Drivers Are Safe Drivers 

You have a group of drivers beginning their orientation this week. They have all passed their written tests and have been cleared to get started. Some...

Solve Driver Turnover By Teaching Your Team Problem Solving 

By now, this blog has taught you that to solve driver turnover takes practice, effort and time. One answer isn’t going to cut it for every trucking co...

Tracking New Driver Progress

Few things are more critical to driver retention than communication. It is so important that you establish effective communication with your new drive...

Train Your Drivers To Help Other Drivers

Trucking companies have taken great pains to help new drivers get used to their jobs. They have upped bonuses, splurged on extra training, maybe even ...

Your Applications Could Be Costing You Hires

This blog post has been updated on January 27, 2021.

Driver Voices Matter

When it comes to reducing driver turnover, there is no magic formula. No matter how effective management is at your company, there’s no way to ensure ...

How To Stay Cool Truck Driving In The Summer | AvatarFleet

Summer means your drivers will be out on the long, hot road. While some people prefer the heat to the bitter cold of winter, summer can be just as dan...

Celebrating Those Who Sacrifice

At AvatarFleet, we love safe drivers. The Ohio Trucking Association’s (OTA) Truck Driving Championships and Technician Competition in Sandusky are tou...

Help Your Managers Solve Driver Conflict 

An inevitable part of trucking is conflict. Conflict can come from almost anywhere and is never pleasant. Sometimes conflict can even lead to driver t...

What Your Drivers Need To Know From Other Drivers 

We told you in last week’s post that it’s critical to have your experienced drivers explain to your new ones the way things are at your company. We’re...

Recruit and Retain Drivers Better by Going to WFBCON!

By now you’ve probably come to realize that the best way to find recruiting strategies that work for you is to try different things. One of the best p...

Retain More Drivers with Clear Expectations

The New York Times published a recent piece on the life of a long-haul trucker. The article not only calls attention to some of the issues that driver...

Retain Truck Drivers By Keeping Them Active

We've mentioned that hiring truck drivers requires some imagination. The same is true in truck driver employment retention. Once you have your drivers...

Keep Your Drivers Without Breaking Routine

Truck driver retention continues to be one of the biggest challenges you face on a day to day basis. If you have read our other blogs on retention, yo...

The Top Three Qualities of Ohio’s Best Truck Drivers 

The Ohio Trucking Association celebrated the top 12 professional truck drivers in the state and announced Mark Spencer, YRC Freight, as the 2016 Drive...

How the Trucking Industry’s Turnover Rate Impacts Safety 

This blog post was updated on March 3, 2021.

Stopping Driver Turnover During The First Six Months 

Most of the trucking companies we work with have a solid core of veteran drivers who have been with them for years, but almost everyone seems to suffe...

Driver Turnover: Death by a Thousand Cuts 

The trucking industry has struggled with excessive driver turnover for years and has made very little progress solving the problem, but everyone is lo...

Driver Retention and Communication 

Excessive driver turnover has nagged the trucking industry for decades. There are several reasons retention proves challenging, but some of these are ...

How To Improve Truck Driver Compliance  | AvatarFleet

Truck driver compliance and turnover are related. Compliance can be irritating, confusing and ever-changing, but it’s an essential piece of the turnov...

How To Build a Driver-Centric Culture

If you truly love your safe drivers, you’ve invested in building a driver-centric culture. A driver-centric culture put your drivers first in every de...

The High Cost of Driver Turnover

Andy wanted to spend more on driver retention, but first he had to justify the extra spending to his uncle, so he decided to do a study on the high co...

What Is Driver Turnover? And How to Avoid It | AvatarFleet

Our recent webinar with the Ohio Trucking Association discussing driver retention has had a lot of people asking us just what is driver turnover and w...

The Top Ten Reasons Why Drivers Quit and How To Fix It 

The Ohio Trucking Association recently asked us to present our research findings on the Top Ten Reasons Drivers Quit and How to Fix It. Our blog forma...

Find Truckers Looking for Work, By Serving Current Drivers 

The Over-The-Road trucking industry is waking up and not accepting 100% driver turnover as a cost of doing business. Everyone searches for available t...

Improve Truck Driver Recruiting & Retention | AvatarFleet

Truck Driver Retention Strategies   

Andy started in operations his family’s trucking business right out of school, but he was quickly promoted to Director of Recruiting and Retention. Hi...

What To Do About Increasing Truck Driver Turnover Rates 

A recent CCJ Article featuring the results from the MarketPulse Survey confirms what we already know: truck driver turnover rates rank as the industry...

The Answer to the Driver Problem (Shortage) 

Is it Otto, or Auto?

Benefits for Truck Drivers: The Secret Weapon for Retention

Driving trucks is more than a job. It's a lifestyle. And it's a lifestyle that's not for everyone. Drivers frequently work in the middle of the night....

Don't Be A Victim of Safety Fatigue

There is such a thing as "safety fatigue".

How To Create a Driver Brand: Build a Driver Centric Culture 

If you constantly recruit, hire and then lose drivers, you need to work on your driver brand. Earlier this week, we answered the unanswered questions ...

Truck Driver Shortage: Fact or Myth?

You’ve seen the headlines since deregulation in 1980 about the truck driver shortage in America: it’s bad and getting worse.

How to Create a Driver Brand

When trucking companies hear about our success recruiting drivers, they always ask us for our secret sources. Advertising where your prospective drive...

You’re Upside Down – Put Drivers On Top of Your Org Chart

Reduce New Hire Driver Turnover By Setting Expectations 

I was waiting for a flight at Dallas/Fort Worth Airport the other day, when I decided to take a pre-emptive strike at the restroom. The airport was bu...

How To Increase Driver Pay Without Paying More Cents Per Mile

This blog post was updated on May 26, 2021.

Simple Tips for a Great Start: Make Paperwork Suck Less

The Majority of Driver Turnover Happens in the First 90 Days Trucking companies know that the majority of their turnover occurs in the first 90 days o...

Quantify Your Driver Pay & Benefits

Pay is always a top concern for drivers yet trucking companies can’t precisely tell a driver how much he or she will make in a year. Drivers tend to t...

How To Reduce New Hire Driver Turnover

According to a Commercial Carriers Journal survey involving 423 fleet management subscribers, fleets are primarily focused on managing job expectation...

How Low Unemployment Affects Recruiting & Retaining Drivers 

Record Low Unemployment

Use Treatment, Transparency and Trust to Cut Driver Turnover

An Unengaged Workforce A Gallup study from 2015 stated that 70 percent of American workers hate their job or are completely disengaged. You can’t run ...

Top 10 Reasons Truck Drivers Leave Companies | AvatarFleet

In January 2008, Deborah Lockridge, published an article in Heavy Duty Trucking listing the top ten reasons drivers quit one company only to go to ano...

6 Communication Tips to Help Driver Retention

This blog post was updated on February 4, 2021.