Recently, Mark G Gardner, founder of AvatarFleet provided an educational seminar at the Ohio Trucking Association’s Annual Convention to help the owners and executives of nearly 200 trucking companies solve their biggest problem: the driver problem. Throughout the 55 minute presentation, you could hear a pin drop as everyone listened intently and took pictures of the presentation slides.
The driver problem is huge. The American Trucking Associations states that America is currently short 35,000 to 40,000 drivers and that number will balloon beyond 200,000 by 2020. Gardner admits that it’s “a jungle out there” and recruiting drivers is challenging for even the best of the best. He went on to say that it will only get harder as time goes on. He challenged carriers to recognize that the truckload industry is suffering because it simply accept high driver turnover as a natural phenomenon. He recommends that, although very difficult, managers and owners must aggressively target the driver turnover that plagues the industry. Gardner noted that “The law of supply and demand has not been repealed.” Someone must be moving the freight because the shelves of our stores are full. We have pants at Old Navy, cantaloupes in the grocery store and gas at the pump. As freight demand goes up, carriers who have drivers will win the business and grow.
How do you have drivers to win the business? Gardner described five business processes that can be used to mitigate the driver problem. He admitted that every company has these processes in place, but added that even small process improvements across the board can lead to far better results:
- Hiring & Selection
- Education & Training
Everyone can get a little better at these processes. Fill out the form below to download the OTA Annual Convention Presentation and get some fresh ideas that will help you address the driver problem.
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