What is Defensive Driving? And How We Teach It
During the past 27 years we've developed professional driver education and training for dozens of leading transportation companies. Most of the curric...
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The Truck Driving Championships: A Great Driver Retention Tool
3 Steps to Enhance Your Safety Culture
Where Does Truck Driver Safety Start? | AvatarFleet
How Build a Culture of Safety Leadership
Broken Windows and Driver Safety
In 1993, Rudy Giuliani was elected Mayor of New York City based, in part, on a “get-tough-on-crime” platform. Although he was a controversial characte...
Similarities Between Marriage and Truck Safety | AvatarFleet
Are you married? Odds are, yes. Currently in America, 52 percent of all adults are married. That means at least 121,600,505 of them chose to say “I do...
The Only Acceptable Goal is ZERO Accidents | AvatarFleet
Professional driving is a dangerous business. By the simple fact that professional drivers spend eight to twelve hours on the road each day, they find...
6 Tips To Keep in Mind When Backing Up Your Semi | AvatarFleet
We have a saying here at AvatarFleet: Parked cars don’t have accidents, people do. If you back into something, it’s your fault and yours alone (not to...
How to Conduct a Successful Safety Meeting
Safety meetings can be a powerful asset in your toolbox for a strong safety campaign. In trucking however, it’s difficult to get everyone in the same ...
Driving in Adverse Weather Conditions
In Northeast Ohio, we make small talk over weather because it changes like a playlist on shuffle. We know what we’re going to get, but we don’t know w...
3 Safest Truck Drivers on the Biggest Subjects in Trucking
Safe Driving Begins With Behavior, Not Technology
What To Think of Self-Driving Trucks
One of the hottest topics in trucking the past couple of years has been the self-driving truck. We’ve all heard or read about beer trucks driving them...
5 Reasons To Road Test New Drivers
It’s one of the most common things that happens when you hire a new driver. A driver used to drive for the company down the road. He or she decided th...
Ten Things Truck Drivers Get Pulled Over For
Join The Push For Better Driver Safety
Refocus on Safety During High Accident Periods
4 Keys to a Safer Trucking Company
Our friend Brian Fielkow published this great article on tips to build a strong safety culture for Inbound Logistics. The article makes several points...
Confident Drivers Are Safe Drivers
You have a group of drivers beginning their orientation this week. They have all passed their written tests and have been cleared to get started. Some...
Solve Driver Turnover By Teaching Your Team Problem Solving
By now, this blog has taught you that to solve driver turnover takes practice, effort and time. One answer isn’t going to cut it for every trucking co...
Tracking New Driver Progress
Few things are more critical to driver retention than communication. It is so important that you establish effective communication with your new drive...
Train Your Drivers To Help Other Drivers
Trucking companies have taken great pains to help new drivers get used to their jobs. They have upped bonuses, splurged on extra training, maybe even ...
Trucking Accidents What Are They & How To Prevent Them
There are too many trucking accidents out on the road. According to the most recent data from the FMSCA, there were 97,000 truck/bus injury collisions...
Truck Driver Training
Is truck driver training old school? Is it no longer relevant in 2017? Hardly, but some trucking companies seem to treat it that way. In the never-end...
Truck Driving Is Dangerous, Learn How To Decrease The Risk
The National Safety Council recently issued a report that traffic fatalities were up 9 percent in the first half of last year. The numbers show nearly...
Highway Deaths Spiked! This Should Impact Your Fleet Training
Despite efforts by the government and safety agencies, highway deaths continue to rise, reversing positive trends from past decades. No extra rules or...
Truck Driver Training Saves Lives
We’re passionate about driver safety. We live to reduce the frequency of accidents and injuries for our client trucking companies. That’s why we produ...
The Best Time To Prevent a Driving Accident
Have you ever wondered when is the best time to discuss an accident? I wanted to do just that a number of years ago. I wanted to dig into the details ...
Don't Be A Victim of Safety Fatigue
There is such a thing as "safety fatigue".
Technology Can’t Prevent 94% of Accidents
Our loyal readers know that safety is freedom from risk, which means you’re never completely safe. Putting trucks on the road means your company is al...
The Safety Professional’s Paradox: Rules Versus Risk
We have written extensively on safety and risk management, and the impotence of federal regulations on highway safety. You read that right: impotence,...
You’re Upside Down – Put Drivers On Top of Your Org Chart
How to Train for Winter Driving Safety
A belly full of turkey, stuffing, and mashed potatoes means that winter is right around the corner. Already, we’ve started to see winter-like weather ...
Focus on Behaviorally-Based Driver Training
There is no substitute for effective truck driver safety training. You can add all the technology in the world to your trucks, but in the end, you’ll ...
Top 10 Reasons Truck Drivers Leave Companies | AvatarFleet
In January 2008, Deborah Lockridge, published an article in Heavy Duty Trucking listing the top ten reasons drivers quit one company only to go to ano...
How to Build a Safety Culture Through Safety Leadership
This blog post was updated on February 10, 2021.
Teach Your Truck Driver Risk Avoidance | AvatarFleet
Truck driver risk was in full view of the nation as thousands of cars were stuck in Atlanta during a two-inch snowfall. There were over 1200 accidents...
Do CSA Scores Matter? Shippers Say They Do! | AvatarFleet
CSA scores DO matter.
4 Common Mistakes When Training Employees + 4 Best Practices
Part of being a hiring manager or supervisor is training employees. Too often, though, training employees fall short of expectations. Trainers are dis...
Ten Safety Lessons For The Trucking Industry
1. Be Solid, Look Solid Let’s say that a group of investors and entrepreneurs opened a bank on a busy street corner but rather than a stately, columne...