Scott Rea gave a great presentation to the Ohio Trucking Association’s Safety Council to develop our Driver Brand Statement. He has a great speaking style that engaged a large room and everyone participated. The presentation started with three audience members from different companies writing down “3 reasons a driver joins and stays with our company”. It quickly became apparent that we all pitch the same thing to drivers. After the presentation, he spent an hour with Fleet Administrator to be more effective in how we advertise. We changed the hook and message in our ads to be more specific about our pay packages and only focus on one job. We saw increased lead traffic the next week! I would highly recommend using AvatarFleet and Scott Rea to facilitate a driver marketing and recruiting workshop – it applies to all positions, not just drivers.
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