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How to Implement a Driver Training Program


A professionally-made driver training program can drastically reduce your accidents and injuries. In fact, some have such an impact that the cost of loss reductions is often greater than the price of the training program. So, why are companies often hesitant to invest? It’s because people think it’s difficult to implement a driver training program.

We have good news: implementing driver training doesn’t have to be complicated. There are high-quality driver training programs out there that are straightforward, easy to use, and incredibly cost-effective.

We’ll show you how to save yourself time, headaches, and frustration when it comes to implementing a new program.

How often should you do safety training?

1. Decide on Your Training Cycles

One of the first steps to take is deciding what your training cycles will be.

Always remember that driver training is not an event. It’s a process. If you don’t make driver training a continuous part of working for your company, you won’t see the results you’re after. That’s why we recommend following this training cycle:

Make sure you choose a safety training program that will meet all of these needs. A program like The Fleet Safety Course makes it easy to conduct online, in-person, and follow-up training. 

When you follow this cycle, you will enjoy a world-class training program and drastically reduce accidents and injuries.

2. Choosing The Right Program For You

For obvious reasons, this is a crucial step. You need to do some research to make sure you invest in a training program that makes sense for your company.

First, you need to focus on training programs that meet the needs for your desired training cycles, but it doesn’t stop there.

There are many factors that go into this decision. We’ve written a free ebook called “How to Choose a Defensive Driver Safety Program,” and we think it’s a great place to start. However, there are a few key considerations we’ll point out in this article:

  • How many drivers do you have?
  • What types of vehicles do your drivers operate?
  • What is your cost of loss per year?
  • How many accidents do you typically have per year?
  • What types of accidents are you having?

All of these factors affect whether you should create your training program yourself, implement an off-the-shelf training program, or invest in a custom training program specific to your company.

3. Assign Training Management to One Employee

When training belongs to everyone, it belongs to no one. Nothing gets done until one person is singularly responsible for the outcomes and implementation of training.

You need to assign training management to one person at your company. It could be you, it could be another executive/manager, or you could hire someone new altogether. 

Of course, this person can lean on other members of your company for help, but your training manager should be responsible for:

  • Overseeing and scheduling all parts of your driver training cycle
  • Setting and tracking safety/training goals
  • Implementing safety training

When you have someone who “owns” your company’s driver training program, you will experience fewer challenges in your implementation process.

4. Change Management Campaign

People hate change. Just like your company might avoid the pain of switching to a new driver training program, your drivers might resist a new training process.

However, it’s possible and crucial to get buy-in from your drivers. It’s all about how you pitch it to them.

You need to run a change management campaign with your managers and drivers before rolling out the new initiative. This campaign should focus on how the new training program will make life better for your employees. Get them to see what’s in it for them to go along with the new plan.

You need to send out communication in the weeks leading up to the new training roll-out. This can include:

  • Emails
  • Texts
  • Posters
  • Meetings

Not only do you need to explain why the training program is going to make life better for your employees, but you also need to explain what the process looks like. Transparency is key. Be upfront about what is expected of them, when training will happen, etc.

5.  Do a Trial Run

As a final piece of advice, if possible, it’s wise to roll out new training with a test group. Implement your new training program with just a few locations, drivers, managers, etc. See how the process works and if there are any issues that come up.

Once you’ve completed the trial run, collect feedback. Ask the end-users what worked, what didn’t, and how it could be improved. Make appropriate changes before implementing it company-wide.

Don’t Do it All Yourself

Implementing a driver training program seems like a daunting task. In reality, it can be extremely simple.
Find a cost-effective off-the-shelf option that takes the burden off your shoulders. You can save yourself time while reaping the benefits of lower accident numbers and reduced cost of loss.

Safety Strategy Session

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