AvatarFleet | Transportation News

George Hildebrandt Decreases Cost Per Hire by 83% with AvatarFleet's Driver Marketing Agency

Written by Scott Rea | April 25, 2024

Challenge Faced

Before partnering with AvatarFleet, George Hildebrandt Inc. faced significant challenges in their driver recruitment efforts. The company was engaged with Randall Reilly that lacked effective communication and provided limited marketing efforts. These challenges led to a cycle of using the same recruitment sources and seeing the same drivers apply every month, resulting in stagnant growth and no real progress in expanding their driver base.

The Turning Point

The turning point came when George Hildebrandt Inc. decided to seek a solution that could offer more than just a transactional service. They needed a partner that could provide strategic marketing solutions, proactive communication, and tangible results. In short: spend less to get more! That's when they turned to AvatarFleet.

Solutions and Strategy

AvatarFleet stepped in to revolutionize George Hildebrandt Inc.'s recruitment strategy. By introducing weekly meetings and taking a hands-on approach to marketing, AvatarFleet was able to save the company significant time and resources previously spent on unproductive coordination and meetings with other service providers. The new strategy focused on using diverse marketing sources and adjusting strategies based on real-time feedback, which was a game-changer for George Hildebrandt Inc.

Outstanding Results

The collaboration between George Hildebrandt Inc. and AvatarFleet led to remarkable outcomes:

  • Significant Reduction in Cost per Lead and Cost Per Hire: Through strategic marketing efforts, the cost per lead and cost per hire dropped dramatically, showcasing the efficiency and effectiveness of AvatarFleet's methodologies.
  • Increased Lead Volume: The lead volume achieved in a single month with AvatarFleet equaled what was previously obtained over several months with the past agency.
  • Improved Communication: The introduction of weekly meetings and the availability of AvatarFleet's team whenever needed marked a stark improvement in communication, fostering a more collaborative and responsive partnership.

"The numbers speak for themselves. AvatarFleet has not only saved us time and money but has also brought us closer to our goals at an unprecedented pace. Their approach to driver recruitment is not just about filling positions; it's about building partnerships and understanding needs. I would, without a doubt, recommend AvatarFleet to anyone looking to enhance their recruitment strategy."

James Hayes, Vice President, George Hildebrandt Inc.