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Truck Driver Retention Strategies
Andy started in operations his family’s trucking business right out of school, but he was quickly promoted to Director of Recruiting and Retention. Hi...
The Answer to the Driver Problem (Shortage)
Is it Otto, or Auto?
Recruit and Retain Younger Drivers Without Spending More Money
The average age of your driver population is going through the roof and you desperately need a game plan to bring the next generation into your trucki...
Benefits for Truck Drivers: The Secret Weapon for Retention
Driving trucks is more than a job. It's a lifestyle. And it's a lifestyle that's not for everyone. Drivers frequently work in the middle of the night....
How To Create a Driver Brand: Build a Driver Centric Culture
If you constantly recruit, hire and then lose drivers, you need to work on your driver brand. Earlier this week, we answered the unanswered questions ...
How To Create a Driver Brand: Recruiting & Social Media
If you experience constant driver turnover, you need to work on your driver brand. Earlier this week, we outlined How to Create a Driver Brand to summ...
Truck Driver Shortage: Fact or Myth?
You’ve seen the headlines since deregulation in 1980 about the truck driver shortage in America: it’s bad and getting worse.
How to Create a Driver Brand
When trucking companies hear about our success recruiting drivers, they always ask us for our secret sources. Advertising where your prospective drive...
Reduce New Hire Driver Turnover By Setting Expectations
I was waiting for a flight at Dallas/Fort Worth Airport the other day, when I decided to take a pre-emptive strike at the restroom. The airport was bu...
Learn How To Develop A Long Term Driver Brand | AvatarFleet
How To Increase Driver Pay Without Paying More Cents Per Mile
This blog post was updated on May 26, 2021.
Simple Tips for a Great Start: Make Paperwork Suck Less
The Majority of Driver Turnover Happens in the First 90 Days Trucking companies know that the majority of their turnover occurs in the first 90 days o...
Quantify Your Driver Pay & Benefits
Pay is always a top concern for drivers yet trucking companies can’t precisely tell a driver how much he or she will make in a year. Drivers tend to t...
How To Reduce New Hire Driver Turnover
According to a Commercial Carriers Journal survey involving 423 fleet management subscribers, fleets are primarily focused on managing job expectation...
How Low Unemployment Affects Recruiting & Retaining Drivers
Record Low Unemployment
Top 10 Reasons Truck Drivers Leave Companies | AvatarFleet
In January 2008, Deborah Lockridge, published an article in Heavy Duty Trucking listing the top ten reasons drivers quit one company only to go to ano...
Truck Driver Recruiting: Never Stop Learning About Your Competitors
Competition for truck drivers is a much bigger marketplace than your competition for hauling freight. Your competitors include any other transportatio...
Driver/Technician Shortages: Count Only on Yourself
The latest news is that not only is the driver shortage not getting any better (hint: it’s getting worse) but the technician shortage won’t get better...
How to Recruit More Women Drivers
As cited by the American Trucking Associations’ report, woman are an underutilized segment of potential drivers.
Driver Shortage: Is It the Number One Problem?
Driver shortage, turnover, churn, and the heavy hand of the government with programs like CSA and HOS were conspicuous topics at this year’s ATA Confe...
Don't Fall Victim to Zombie Recruiting
Strengthen Your Online Presence to Win Driver Recruiting
Actions that the government takes in the interest of trucking safety (CSA, HOS) seem (and often are) incomprehensible, counter-intuitive and, well, cr...